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Google Ads for realtors!

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  • Google Ads for realtors!

    Monday's episode is going to be Google Ads advice for realtors.

    Do you have any advice you'd like to share? Or any questions on the topic of PPC for realtors?
    manual bids

  • #2
    Looking forward to this one.

    When setting up the campaign structures, are you just setting up separate buyers/sellers campaigns, or are they based around specific homes for sale? Asking for a friend.

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    • #3
      Good question! That didn't initially come to my mind, like I wouldn't assume people are searching specifically for a realtor for selling or for buying, I'd figure they search just realtor, real estate agent, etc plus other words in the phrase.
      manual bids

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      • #4
        I agree that would be the common search criteria.

        Was thinking more around the keywords to ad copy to appeal to the searcher.

        Selling & Buying can offer 2 different types of a callout, especially in the headlines.


        Selling

        Looking to sell your home in <suburb>?
        Is your home still on the market?
        Struggling to sell your home?

        Buying

        Looking to buy a new family home in <suburb>?
        Missing out on <suburb> homes before they hit the market?
        Have you found your new home in <suburb> yet?


        Again, could be overthinking it but I see the same headlines and would look to stand out from the crowd.

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        • #5
          Did you guys like the episode? https://youtu.be/85TWW6tLWPo

          How are your realtor campaigns going?
          manual bids

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