Customer Match audiences

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  • Customer Match audiences

    Hi all

    I have quite a specific question about customer match lists.

    I uploaded a few lists a couple of weeks ago, with varying numbers of users (averaging around 1,000 users per list).

    Having uploaded the lists, when I go into Audience manager in Google Ads, there are only 200-300 users listed under the Search section. Therefore, when I apply the lists to search campaigns, I get the error: "Your audience has fewer than 1000 active users" and it can't get any impressions.

    Any idea why this is?

  • #2
    My guess is that Google matches the emails on your list with people who have connected this email with Google. For example if my main email is a and I haven't connected it with any Google property then Google can't find me and match me with a customer list


    • #3
      Oh that makes complete sense, thank you!