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Re-targeting Google users with FB Ads

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  • Re-targeting Google users with FB Ads

    Has anyone had success with re - marketing Google Ads clicks with FB ads? I have a client in NYC that I placed the FB pixel on the Google ads specific landing page. I am running re - marketing ads on FB. The FB ads are not converting, but my Google ads cost per lead has dropped the past few months. Anyone else doing this? Any tips to get more out of it?

  • #2
    Hey Tim

    What do you mean Google ads specific landing page? Is it only a page reachable through Google Ads?

    If so, it shouldn't matter where the traffic is coming from but how many landing page visits are you getting? You may not be getting the numbers needed to determine how effective it is working.

    Are you retargeting with the same offer from the landing page?

    Depending on the numbers, you could also look to create a Lookalike Audience as well?